Passion, enthusiasm and an ability to communicate one’s own relationship and understanding of nature to others is a good starting point!
It’s easy to inspire others about wildlife at NWT nature reserves such as Hickling Broad, Holme Dunes or Cley Marshes: these are spectacular nature sites with a fantastic diversity of species, landscapes and habitats.
|Wildlife watcher, by Emma Bradshaw|
Children may only be 20% of our population but they are 100% of our future. If we fail to connect them to nature, to enable them to build their own personal relationship with wildlife and wild places then conservation has no future. As individuals we always care most for those things, people and places that we have a personal relationship with. If our children – if a whole generation who no longer play outside – fail to develop a relationship with the natural world, then conservation is doomed and we have failed.
Did you know that 64% of children today play outside less than once a week? That 28% haven’t been on a country walk in the past year and 20% have never been to a farm and have never climbed a tree? Fewer and fewer children can recognise even common species of wildlife around them. Even species like oak trees, blue tits and buttercups are unknown to them. Wildlife Trusts including Norfolk Wildlife Trust see opening children’s eyes to nature as just as important to the future of conservation as buying nature reserves. Education remains at the core of any sustainable conservation strategy.
Please support our work.